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Luke Armstrong

From brand to build — design, motion and development.
ウェブデザイン・開発
( WEB DESIGN AND DEVELOPMENT )
ルーク・アームストロング
( LUKE ARMSTRONG )

( PLATFORMS & STACK )

I work across leading design and development platforms. The right stack for the right project.

Framer, Webflow, and Shopify — combined with custom code and CMS integrations when needed. Certified across major platforms to tailor every build to its purpose.

Certified Framer partner.

From landing pages to full-scale custom-coded builds.

Webflow partner.

CMS-driven marketing sites and product launches.

Shopify partner.

Scalable ecommerce for growing brands and shopfronts.

Wix Studio partner.

Flexible sites for a wide range of industries.

Selected works

Hi-Fi Connoisseur

A high-end audio retailer in Brisbane, Australia.

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Web Design

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Web Development

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CMS

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Visual Identity

My Brisbane Home

A boutique real estate agency servicing Brisbane, Australia.

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Web Design

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Web Development

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Visual Identity

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Branding

Agile Brokers

A local Australian small business specialising in loans.

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Web Design

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Web Development

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Branding

Desert Lily Vintage

Independant fashion label built on sustainability and ethics.

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Web Design

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Web Development

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CMS

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Visual Identity

Hi-Fi Connoisseur

A high-end audio retailer in Brisbane, Australia.

∙

Web Design

∙

Web Development

∙

CMS

∙

Visual Identity

My Brisbane Home

A boutique real estate agency servicing Brisbane, Australia.

∙

Web Design

∙

Web Development

∙

Visual Identity

∙

Branding

Agile Brokers

A local Australian small business specialising in loans.

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Web Design

∙

Web Development

∙

Branding

Desert Lily Vintage

Independant fashion label built on sustainability and ethics.

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Web Design

∙

Web Development

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CMS

∙

Visual Identity

( INFLUENCES )

Minimalism is not subtraction. It is balance, rhythm and restraint.

My work draws from Swiss and Japanese design traditions — focused on clarity, proportion, and emotional restraint. Every element has intent; nothing is decorative without reason.

Services

( 01 )

Web Design

Crafting seamless user journeys with high-fidelity prototypes, built for effortless developer handoff.

Design systems in Figma and Sketch. Responsive frameworks and accessible layouts from concept to launch.

( 02 )

Development

Bridging design and code through adaptable, future-proof builds in Framer, Webflow, and React.

No-code precision with custom code flexibility. Skilled in HTML, CSS, and component-driven systems.

( 03 )

Interaction & Motion

Designing movement that guides, not distracts — subtle, responsive motion that enhances usability and emotion.

Scroll-based and microinteraction systems using GSAP and Framer Motion.

( 04 )

Branding

Building distinct visual identities that express clarity, tone, and timeless character.

Logos, typography, and adaptable brand systems across digital and print.

( 05 )

UX Research & Testing

Designing with intention through iterative testing and user insight.

Prototyping and validation in Figma, Framer, and Axure RP — informed by usability feedback.

( 06 )

Marketing & Leads

Connecting design and automation — keeping lead pipelines running without friction.

Email campaigns, CRM integrations, and marketing automation with Zapier and Make.

( 07 )

Future Skills & Learning

Continually expanding into advanced front-end and interactive design.

Exploring React, Next.js, and 3D workflows with Spline/Three.js — integrating AI into creative process.

If you’re looking for a designer and developer who values clarity, collaboration, and thoughtful execution, I’d love to hear from you.

Start a conversation

Frequently asked questions

( 01 )

What kind of clients do you work with?

I work with businesses that value thoughtful, intentional design — from startups and small teams to established brands.

The size of the company matters less than a shared commitment to clarity, quality, and meaningful digital experiences.

( 02 )

What services do you offer?

I handle both design and development: branding, UX/UI, interaction design, and front-end builds using primarily Webflow and Framer along with custom code when needed.

Every project is approached holistically — from strategy and UX through to final deployment.

( 03 )

Do you use a particular platform?

There’s no one-size-fits-all answer. The platform depends on the goals, timeline, and scalability requirements of the project. I choose the stack that best serves the idea.

Having said that, I gravitate towards Webflow and Framer if the project allows.

( 04 )

What does your process look like?

Discovery and clarity first — understanding the business, audience, and desired outcomes. Then UX and visual design, followed by development and integration.

The goal is to translate objectives into a final product that looks great and works hard.

( 05 )

How long does a typical project take?

Timelines vary based on scope, but most full website builds take 4–10 weeks from kickoff to launch.

Smaller projects or design-only work can be faster, while larger platforms with custom components and integrations may run longer.

( 06 )

Do you offer ongoing support after launch?

Yes. I can hand off internally or continue as a long-term collaborator for updates, new features, design evolution, and optimisation.

( 07 )

Why is there segments of Japanese on your portfolio?

I am heavily influenced by Japanese graphic design and am in the process of learning to read and write Japanese.

I've put in these little touches as both an expression of that and a curiosity for visitors to interact with.

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